Towards a Dream: Petra and Wadi Rum, Jordan | LOUIS VUITTON
At Louis Vuitton, the Spirit of Travel goes beyond discovering a physical destination, it also sparks curiosity for what lies within. In the next chapter of the traveling campaign, photographer Viviane Sassen continues to translate the Maison’s core values into a far-reaching journey where imagination takes flight between past, present and future. Captured between Jordan’s archeological site of Petra and the desert valley of Wadi Rum, the campaign features a cast of local schoolchildren set free in a reverie of otherworldly beauty and infinite possibility.
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Film directed by Neels Castillon.
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Since 1854, Louis Vuitton has placed fashion in the context of culture bringing unique designs to the world, combining innovation with style and uncompromising quality. Today, the Maison remains faithful to the spirit of its founder, Louis Vuitton, who invented a genuine “Art of Travel” through luggage, bags and accessories which were as creative as they were elegant and practical.
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