L’Occitane will launch Lavande Blanche / White Lavender, a new fragrance, in June. L’Occitane has been researching new varieties of lavender through the Fund for the Safeguarding of the Lavender Heritage in Provence, in order to increase diversity and resilience, and was able to harvest new white lavender varieties for the first time in 2021.
Lavande Blanche is a floral musk. In addition to white lavender, it features notes of blackcurrant, bergamot, blue lavender, rose and white…
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