Frederic Malle Uncut Gem ~ new fragrance

French niche line Frédéric Malle will launch Uncut Gem, a new fragrance from perfumer Maurice Roucel.

“It’s the kind of man which we never had — more rugged, more extreme, more manly,” Malle said of the scent, which goes against the grain of men’s fragrances today and tends to skew toward the feminine.

“We always begin from the scent itself. We never have a marketing idea,” he continued.

Malle had long adored how Roucel smelled — of something he had created for…